The Joe Rogan Experience has been accused of spreading misinformation about the coronavirus and vaccines. So when, on January 24, he criticized Spotify for hosting the controversial podcast The Joe Rogan Experience, no one who knows what Neil Young stands for was surprised. He’s built a loyal following through his music and a personal brand that embodies the hippie idealism and social consciousness of the 1960s. He was the 11th-highest paid musician in 2021, pulling down $78 million as a result of selling half his song catalog to Hipgnosis. At age 78, he keeps cranking out new music and taking care of business. Neil Young is both an artist (whose work I admire and listen to often) and a multimillion-dollar brand. Case in point: Neil Young versus Spotify.
When your brand takes a stand, brace for impact.
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